Health Communication Services
We are passionate about promoting healthy behaviors and educating people about health information. Clients in the medical or wellness space who are looking to communicate with healthcare providers and patients/consumers can benefit from Bold Axis’s approach to targeted, meaningful messages. We can consolidate complex medical information, promote healthcare services, research current trends and inspire action.
Bridge knowledge
In the age of “information overload,” reliable, accurate content is paramount. When it comes to their health, people want to find the information they need in a timely, accessible manner — and they want to understand it. They want someone to break down complex information and deliver it in a digestible format.
Similarly, healthcare providers are stretched for time and resources and don’t often have the necessary support to provide patients with diverse, literacy-appropriate resources.
Trust Bold Axis to effectively communicate with patients and healthcare providers alike and help bridge gaps in knowledge and understanding.
Empower health
Individuals typically have the ability to make decisions for their health — they just don’t often feel empowered to do so. Having a trusted messenger deliver much-needed information can alter the course of someone’s condition or their understanding of a loved one’s prognosis.
Use Bold Axis to connect with your patients / healthcare providers to empower healthy behaviors, educated decision-making and sustainable action.
What does it all mean for you?
You’ve got to strike the right tone.
Avoid alienating your patients by talking above them, but also be mindful that many — especially those with rare diseases and those who are informed healthcare consumers — have more medical knowledge than you may be giving them credit for.
Similarly, stick to the “need to know” facts for your healthcare providers. They don’t need extraneous information and often don’t have time to decode what you’re telling them.
Tailored messaging is the best way to build trust.
Become a trusted messenger by providing information people need and are interested in.
Consider the cultural, linguistic and sociodemographic characteristics of your audience to make the best connections with them.
Don’t be afraid to be bold.
The design and formatting of information you send out can have a huge impact on how it’s digested by consumers.
Be transparent and create space for questions. Emphasize shared decision-making whenever possible to foster a sense of empowerment.
Use well-researched information as a force for good. Focusing on clarity, accuracy and relevance will drive consumers and providers alike to action.